The United States, home to half the global e-cigarette market, is worth watching.
Today, "atomization new forces" specially learned some data from overseas networks, you can have a general overview of the US market. Although the European market has grown rapidly in the past two years, the US market still accounts for a significant proportion. For example, according to Statista's forecast, the European e-atomization segment will reach $10.26 billion in revenue in 2023; But the U.S. market is up to $9 billion in 2022. It can be seen that 2023 will still be the core of the US and European markets.
First, Monthly sales are staggering, increasing by nearly 50% in three years.
Compared with 10 million a year in some countries, the United States hits that mark in a month.
According to the US CDC (Centers for Disease Control and Prevention), US e-nebulizing sales increased from 15.5 million units in January 2020 to 22.7 million units in December 2022, an increase of nearly 50% in three years, with one-time sales exceeding the cartridge. By the end of 2022, disposable electronic atomization sales in the US market accounted for more than half.
Moreover, in December 2022, the disposable market was dominated by mint and other flavors, accounting for a whopping 79.6%; Tobacco and mint flavors accounted for 4.3% and 3.6% of sales, respectively. By category, from January 2020 to December 2022, the proportion of bomb-changing cigarette sales decreased from 75.2% to 48.0%, while the proportion of one-time sales increased from 24.7% to 51.8%, surpassing the bomb-changing type. Sales of non-tobacco flavors grew the most; Mint flavors dominate the pre-loaded cartridge market, while fruit and candy flavors dominate the disposable market. These include fruit, cloves/spices, candies/sweets, and chocolate.
In terms of major brands, the top five brands for the past four weeks ended December 25, 2022 were VUSE, JUUL, ELFBAR, NJOY, and Breeze Smoke. One of them, Elf Bar, became the best-selling disposable brand in the United States. And Elf Bar, now sold as EBDESIGN in the United States. But at the start of 2022, 14.5% said Puff Bar was a popular brand, followed by Vuse (12.5%), Hyde (5.5%) and SMOK (4.0%). That has clearly changed.
The author has learned from some logistics providers that the recent export of electronic atomization orders to the United States is more, which also shows that the demand for the United States is still large.
Second, the number of brands surged.
The number of brands in the market shows the degree of competition in the market. At present, the number of electronic atomization brands in the United States has been close to 300.
According to U.S. (CDC) data, the total number of e-cigarette brands in the U.S. continues to grow, with the total number of e-cigarette brands in the U.S. market increasing by 46.2% from 184 to 269 between January 2020 and December 2022. In two years, it attracted half of the brands to enter.
Third, Millions of dollars in sales every month.
Monthly e-vaporization sales are down because of heightened U.S. regulation, but they may not be down in substance.
In terms of sales, according to CDC data, data show that from May 2022 to December 2022, total sales of electronic atomization in the United States fell 12.3%, but sales were still millions of dollars higher compared to the beginning of 2020. The CDC attributed the drop in sales to a number of factors, including health authorities' efforts to regulate e-cigarette sales and other factors such as "a one-time spike in the number of large doses." Examples include online orders and e-nebulization stores that are not included in the company's sales data.
So there is more to the US market than brick-and-mortar retail
Fourth, high permeability.
In the global smokers, Europe and the United States electronic atomization penetration rate division in the 10-30% range, our country is only about 3%.
Especially in the United States and Europe, the penetration rate of electronic atomization is very high. According to one show, in terms of market penetration, the global penetration rate of electronic atomization is expected to reach 7.3% in 2022, among which the penetration rate of the United States leads the world and is expected to reach 30%, followed by the United Kingdom at 27.6%, and the European market is led by France and Italy at 17.5% and 11.5% respectively.
According to 2020 statistics, the penetration rate of e-nebulization in adults in the United States is about 19.6%, that is, about 4.9 million adults use e-nebulization. There are currently an estimated 11.1 million e-nebulizers in the United States.
Five, convenience store channel amazing.
According to data from IRI, a market research firm in Chicago, electronic atomization sales in convenience stores in the United States will be $6.93 billion in 2022, up 9.3%. The number of products sold reached 438 million, with an average customer unit price of 15.82 dollars. According to the market scale of nearly $10 billion in the United States, convenience stores account for nearly $7 billion, which shows that a large number of channel models in the United States are in convenience stores.
Based on this model of convenience stores, many convenience store dealers in the United States are expanding electronic atomization. A reseller called RACE TRAC has access to more than 500 convenience stores. And the convenience store model is popular because, especially in the United States, many consumers choose electronic atomization under the inflation.
The United States, as China's largest export country of electronic atomization, its market is still concerned. However, under the background of strong supervision in the United States, many enterprises are also actively expanding their electronic atomization market share to the European market! The European and American markets are still the responsibility of the global market!